A 65-year local tradition in agriculture has a new name. The Sioux Empire Farm Show has been renamed the Sioux Empire Livestock Show. The new name and a redesigned logo were unveiled May 10 at the annual banquet of the Agri-Business Division of the Sioux Falls Area Chamber of Commerce.

The Show, which began in 1954, is organized by the Chamber and is held every January in Sioux Falls. It attracts livestock producers, buyers and exhibitors from across the country. The goals of the Sioux Empire Livestock Show remain much the same as when the event first debuted. The Show seeks to strengthen the ties between the urban and agricultural communities, support livestock producers and exhibitors, provide educational programs and exhibits, and promote the importance of agriculture in our region.

The new name more accurately reflects the strategic focus of the event as well as its vision for the future. Agri- Business Division Manager Holly Rader said that purebred and market livestock producers and buyers have always been the focus of the time and energy invested into the Show by its team of dedicated volunteers.

“As the Sioux Empire Livestock Show, we retain the rich history and tradition of our show,” said Rader. “Our new name highlights our long-standing mission and better aligns with our strategic focus on livestock exhibitions.”

In addition, the name change will help to minimize potential confusion about the nature of the Show. Since 1998, the Chamber has partnered with Midwest Shows, Inc., which hosts commercial exhibits known as the Sioux Falls Farm Show at the Denny Sanford PREMIER Center, Sioux Falls Convention Center and Arena. The Sioux Empire Livestock Show will assume responsibility for the trade show and exhibitor space that fills the north end of the Expo Building at the W.H. Lyon Fairgrounds. Midwest Shows will continue to host their Show concurrently with Livestock Show, which maximizes the opportunity and impact of both events.

“Agriculture is South Dakota’s number one industry. This event is a community tradition, and we look forward to our next 65 years celebrating and promoting agriculture as The Sioux Empire Livestock Show,” said Rader.