Superior Livestock Auction announced it will be broadcasting its auctions on SLA-TV in 2019. For over 30 years Superior has focused its attention on helping livestock industry grow their business and reach. The company introduced video auction broadcast to the livestock industry which forever changed the way that load lots of cattle are marketed.

Superior has built a reputation on valuing their customers by embracing and pursuing advancements and change. America’s beef industry doesn’t grow on status quo. It grows because as an industry we work together to help each other reach our greatest potential.

Superior is the largest livestock auction in the United States and markets well over one million head of cattle annually. With over 400 representatives located throughout the United States, Superior provides a complete national marketing network that serves both buyers and sellers.